Australia, Effective Measure Raises $4M

Effective Measure, a startup dedicated to providing an online audience measurement technology, has closed a $4m Series A Round of equity funding with Rho Ventures.
The investment will enable the company to support the growing demand for its service and related solutions.
In conjunction with the funding, David Carlick, venture partner at Rho Ventures, will join Effective Measure’s board of directors.
The company is headquartered in Australia, with offices in Dubai, New York, Melbourne, Sydney and Singapore.

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