The internet has brought many opportunities for online fundraising. It is now easier than ever to reach more people across the world, promoting your fundraiser even further.
The tools and platforms available for raising money have made it simpler for even the most novice fundraisers to get started. Let’s look at some useful tips for anyone trying to raise funds online.
1. Invest In the Right Tools
Getting the right tools and add-ons that you need to fundraise online is important. The tools you choose will depend on factors such as how big your fundraiser is, whether you’re an individual or an organization, and how long you’ll be running the fundraiser for.
Charities and non-profits benefit from tools like CheqrPay’s online fundraising software, making it easier to process donations.
If you’re running a fundraiser online for several months, you could create a website, or explore online fundraising platforms that offer individuals and community groups a simpler option for generating funds.
2. Make the Most of Social Media
Share your fundraiser on social media with friends and family and ask them to do the same with their friends. If every person shares with another person, you will soon reach a wider network and increase your chances of raising more money.
Look for local groups with similar interests related to your fundraiser. Groups can be a great way to find other fundraisers and share ideas or invite people nearby to an in-person fundraising event.
3. Communicate Well
Any effective fundraiser needs a good story. People want to know why they should give their money to your fundraiser, and what impact it will have.
Write a clear and concise paragraph that tells potential supporters what will happen with their money and how it will help. If you’re fundraising on behalf of a charity, ask for stories that will help to illustrate the impact of any donations.
4. Thank Your Supporters
Getting people to donate is only half of the work. Once you’ve received a donation, it’s important that you take the time to thank the donor individually.
Thanking your supporters will make them more likely to share your fundraiser with other people. It will also make them more likely to donate again in the future.
5. Don’t Make Things Too Complicated
One of your top priorities should be to make the donation process as simple as possible. If you’re posting on social media and directing your friends to a fundraiser page, don’t write a lengthy and detailed post. Sum up your fundraising campaign in two or three sentences and share the link for people to find out more.
If you’re hosting the fundraiser on your website, ensure that once people click through, they can easily navigate to the donation button.
Online fundraising has helped non-profits and charities across the world to increase their revenue. Running a successful online fundraiser includes communicating your story well, keeping things clear and straightforward, and investing in the right tools and add-ons.