Brandefy, a Richmond, Va.-based beauty tech company, raised $1.7m in funding.
Backers included The Community Fund, Concept to Co, and Red Bike Capital, and angel investors.
Led by founder and CEO Meg Pryde, Brandefy connects beauty enthusiasts with the best products and routines for them. The app allows users to compare formulas, ingredients, and prices to identify the best options for their needs/budgets.
The company’s team includes alumni of Estée Lauder, Perrigo, Ford, and Wander Beauty.