You. Smart. Thing., a Birmingham, UK-based provider of a travel demand management platfom, raised £1.2M in funding.
Backers included West Midlands Co-Investment Fund (WMCO) alongside business angels Giles Fearnley, Will Phillipson, Jeremy Acklam, and Ecotricity.
The company intends to use the funds to enhance its proprietary “eco-algorithm” – helping local authorities reduce region-wide carbon emissions in line with socio-economic objectives.
Founded in 2015 by Chris Thompson (CEO), You. Smart. Thing. is a provider of a travel demand management and visitor travel planning platform for destinations, venues, and events. Its technology enhances visitor experience and increases revenues whilst reducing the disproportionate carbon footprint created by visitor travel. Its online travel assistant interface can be tailored to optimize data capture, people flow, dwell time and revenue generation. It enables organisations to offer content-enhanced wayfinding and curated low-carbon door-to-door travel plans that nudge visitors towards ‘net zero’ travel.
FinSMEs
10/05/2024