Merit, a Riyadh, Saudi Arabia-based customer and engagement technology company, raised $12M in Pre-Series B funding.
The round was led by Alisthithmar Capital i-Cap with participation from existing Series A investors including Tech Invest Com and Hambro Perks Oryx Fund.
The company intends to use the funds to expand operations and its development efforts.
Co-founded by Julie Barbier-Leblan and Thrishan Padayachi, Merit is a global engagement technology and solutions company assisting businesses to increase customer and employee engagement via a suite of cloud-based SaaS platform, enterprise solutions, applications and software.
The company serves over 6k brands across 160 countries.
FinSMEs
20/05/2024