Protiv, a NYC-based provider of a performance pay platform designed for construction, landscaping, and service companies, raised $2.4M in Pre-Seed funding.
The round was led by Lightbank and Las Olas Venture Capital, with participation from Parameter Ventures and Early Light Ventures.
The company intends to use the funds to build additional product features and expand its go-to-market strategy.
Co-founded by Michael Fortinberry and David Franco, CEO Protiv is a patent-pending, integrated, pay-for-performance platform. Legally compliant in all 50 states, it is designed for construction and services industries, directly linking budgets, goals, and timelines to worker incentives. Worker-level visibility and engagement, combined with a performance-based bonus structure, can be configured to a range of contracting scenarios and is integrated directly into customers’ operating platforms.
Customers, from small landscaping companies and mid-size trade contractors to large civil construction companies, have used Protiv to improve teamwork, quality, production, communication, and safety operations.
FinSMEs
08/04/2024