ID5, a London, UK-based identity provider for digital advertising, raised $20M in Series B funding.
Backers included TransUnion, S4S Ventures and existing investors Progress Ventures, Seventure Partners, 360 Capital Partners, Axio, and Aperiam Ventures. Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion, joined the ID5 board of directors.
The company intends to use the funds to support its services.
Led by Mathieu Roche, CEO, ID5 works to provide safe and scalable technology that makes advertising addressable and measurable while protecting people’s data. This focus, combined with a clear strategic vision, has enabled it to become an adopted identification service globally. It serves publishers, advertisers, and ad tech platforms, including Havas Media, New York Post, M6 Publicité, Adobe Advertising platform, OpenX, and Eyeota, a Dun & Bradstreet company.
FinSMEs
09/04/2024