Diddo Raises $2.8M in Seed Funding

Diddo logo

Diddo, a Santa Monica, CA-based provider of an API for interactive ads, raised $2.8M in seed funding.

The round was led by Link Ventures with participation from Neo, Lamar advertising’s family office, Scott Forrstal, and executives from companies such as Disney, Sundance TV, and MGM+.

The company intends to use the funds to accelerate platform development and expand staff.

Led by Rishi Nair, CEO, Pamela Chen, and Ryan Sullivan, Diddo uses AI to empower video content providers with a platform to let their viewers buy the goods and products they see on any screen. Diddo is connected to all e-commerce platforms, allowing viewers to purchase products directly from the video platform they are watching their content providing for an enhanced e-commerce experience (Shopify, Amazon Stores, Woo Commerce, etc.) with no QR codes required.

The company has signed deals with seven streaming platforms and is expected to add others by Q2.

When selecting an episode from a desired TV show, or while watching the episode, users can view a store with all products found in that episode or within that frame. Users can then filter by their favorite characters and shop comparables for each product at different price points. Diddo also offers the ability to natively purchase the product, or add to cart, without having to leave the streaming platform. Users can place the order directly from their streaming platform and get right back to watching (or more shopping).