Beefree Acquires Really Good Emails

Beefree, a pioneer in intuitive, no-code tools for email creation, announced that it is joining forces with Really Good Emails—the leading source of email design inspiration. With this acquisition, Beefree aims to better merge email inspiration and creation without changing what RGE is at its core.

Beefree, a San Francisco, CA-based company which specializes in no-code email creation tools, acquired Really Good Emails, a platform of email design and resources.

The amount of the deal was not disclosed.

Really Good Emails provides transparency into email design and resources, with a curated catalog of over 15,000 handpicked emails powered by community submissions.

Led by CEO Massimo Arrigoni, Beefree, previously known as BEE, is a business unit of Growens (GROW:IM) offering design tools that enable businesses to craft emails compatible with any marketing platform. Its no-code builders are also used to design landing pages, pop-ups, and other digital assets. Its design tools are available online at beefree.io and embedded in 600+ SaaS applications through the Beefree SDK.

The acquisition will broaden Beefree’s support for the email community. Effective immediately, the Pro version of RGE’s email collection tool is free for all customers. This enables users to create multiple collections and submit new emails using the Chrome plugin. Looking to the future, users will be able to transition from inspiration to creation with access to Beefree’s email builder for editing templates inspired by the RGE catalog’s most popular designs.

Mike Nelson and Matt Helbig, co-founders of RGE, will assume full-time roles at Beefree. Matthew Smith and Matt Cookwill continue as advisors to RGE. Justine Jordan became Beefree’s Head of Strategy and Community this January.

FinSMEs

17/04/2024