Topsort, a San Francisco, CA-based artificial intelligence and machine learning-based clean advertising technology company, raised $20m in Series A funding.
The round, which valued the company at $150m, was led by Upload Ventures and returning seed round investors Quiet Capital and Pear Ventures.
The company intends to use the funds to further scale its platform.
Founded in 2021 and led by CEO Regina Ye, CTO Francisco Larrain, and Chief Scientist Michael Ostrovsky, Topsort provides an artificial intelligence and machine learning-based clean advertising platform that’s free of creepy third-party cookie tracking and privacy-invasive data. Topsort works on a self-learning algorithm, using human feedback to maintain a constant state of improvement. Unlike copycat ad tech companies, it:
- Empowers Retailers and Marketplaces: Through its retail media platform and customizable APIs, Topsort enables retailers and marketplaces to run effective ad campaigns with high returns.
- Provides a Clean Replacement of Cookies: The commerce and media-focused clean room is an encrypted technology with zero-visibility into privacy data – not even Topsort can see it.
- Brings Transparency to Retail Media Buying: Topsort offers 1-click sponsored listings across onsite searches with total return on advertising spend (ROAS) control. This enables retailers and brands to uncover valuable insights while respecting privacy with compliant, anonymous data matching.
Since its inception, the platform has been used by major retailers, marketplaces and brands, including Poshmark, Cencosud, Unilever, Coca-Cola, L’Oreal, General Mills, Glovo (part of Delivery Hero), Phillips and many more.
FinSMEs
04/03/2024