CQL, a Grand Rapids, MI-based digital commerce agency, received a strategic investment from Superstep Capital.
The amount of the deal was not disclosed.
The company intends to use the funds to accelerate its growth trajectory, expand its capabilities, and pursue a focused acquisition strategy to serve its clients.
CQL is a digital commerce agency bringing holistic solutions that elevate customer experiences and drive business outcomes for D2C brands and B2B corporations. It delivers integrated multi-disciplinary solutions across strategy, user experience, performance marketing, and industry leading technology capabilities with platform partners including Shopify, Salesforce, and BigCommerce.
Clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, 4Patriots, Coldwater Creek, Paula’s Choice, Stride Rite, Escalade Sports, Footwear Unlimited, Haworth, and more.
Along with the acquisition and strategic growth investment by Superstep Capital, CQL announced new executive leadership. Dave Barr will lead CQL as its new CEO along with Justin Finnegan who will serve as President and COO.
CQL’s founder, Kevin Antel, and its current CEO of 20 years, Mark Lardieri, will remain as investors and advisors to CQL, along with other employee shareholders who will now become employee shareholders of the newly formed CQL entity. All other existing leadership team members will continue to serve CQL. In addition, industry veterans Ray Grady and Rich Lyons will join the board as advisors.
FinSMEs
14/03/2024