Benjamin Capital Partners, a NYC- and Oulu, Finland-based holding company for the cash-rewards app, raised $5.5M in Seed funding.
Backers included Play Ventures, F4 Fund, Anton Gauffin, and Ilkka Teppo.
The company intends to use the funds for user acquisition and product development.
Founded by Erno Tauriainen, and led by new CEO Lon Otremba, Benjamin Capital Partners is the holding company for the Benjamin App, which allows consumers to generate cash rewards – called Benjamin Money Moments – by completing daily tasks, playing casual games, viewing content and ads, and making everyday card purchases with cash back.
Since coming out of beta in October, the app already has recorded over 300,000 installs and 195,000 monthly active users (MAUs).
FinSMEs
28/03/2024