Accenture (NYSE: ACN) has acquired The Lumery, a Melbourne, Australia-based marketing technology consultancy.
The acquisition will strengthen the marketing transformation capabilities of Accenture Song—the firm’s tech-powered creative group—and add significant depth to its offerings in Australia, such as personalization, CRM and loyalty, testing and experimentation and automation.
Founded in 2017 by Rajan Kumar, CEO, The Lumery is a martech consultancy that provides industry and platform consulting services, including marketing advisory and planning, implementation across entire technology stacks, operational excellence and simplification. The Lumery works with clients across consumer goods and services, financial services, public sector, retail and resources. The consultancy’s team of approximately 80 people across its offices in Melbourne, Sydney and Bengaluru, India, will join Accenture Song’s Marketing practice.
FinSMEs
04/03/2024