Visit Group Receives More Than €100M in Strategic Growth Investment from PSG

Visit Group

Visit Group, a Gothenburg, Sweden-based hospitality and travel software company, received more then €100M in Strategic Growth funding from PSG.

PSG is acquiring a majority stake in the company from Standout Capital, a Nordic technology investor, and other minority shareholders while the founder and management will remain significant owners.

The company will use the funds to invest to help accelerate both organic and inorganic growth across the region by broadening the range and depth of solutions offered to its customers.

Led by James Dixon, CEO, and Magnus Emilson, founder and Executive Chairman, Visit Group specialized in the Nordics within hospitality and travel technology, providing collaborative commerce software to in-destination experience vendors, including lodgings, day tours and attractions, mountain resorts, ferry operators, amusement parks and activity vendors. As of August 2023, the company serves more than 2,200 customers in over 25 countries. Its multiple software solutions create an ecosystem that helps hospitality and travel providers package, sell, distribute, and deliver excellent guest experiences.

FinSMEs

23/01/2024