The Zero Proof, an Atlanta, GA-based dedicated online retailer, importer, and supplier of adult non-alcoholic beverages, raised an undisclosed amount in Series A funding.
The round was led by Asahi Group Beverages & Innovation. Previous lead investor, Overline, also participated, along with Springdale Ventures.
The company intends to use the funds to hire salespeople in key markets, expand its distribution network nationwide, grow its base of key retail accounts, broaden its wholesale portfolio, and increase its suite of proprietary adult non-alcoholic spirits and wine, building on the launch of its new non-alc wine label, Saint Viviana.
Led by Sean Goldsmith, CEO, The Zero Proof is an online retailer, importer and supplier of premium non-alcoholic wine, spirits and cocktails. The company reaches customers through its e-commerce shop, where consumers are also able to find a wide range of content that helps them discover new products and places to enjoy them. It also sells through distribution partners like KeHE and LibDib, DSD Distributors and key retailers nationwide. The company is the exclusive importer of top international, non-alcoholic brands Gnista (Sweden), ISH (Denmark), and Oddbird (Sweden). The Zero Proof also offers s suite of company-owned brands that today includes Saint Viviana and Lapo’s, its line of Italian aperitivos and digestivos.
Commenting on the news, Sean Goldsmith said: “It’s an exciting time for the adult, non-alc category, and this new funding enables us to accelerate our already phenomenal growth by building out our omnichannel distribution and broadening our suite of high-quality, delicious NA beverages.”
FinSMEs
30/01/2024