BlokID, a Ho Chi Minh City, Vietnam-based developer of blockchain-powered privacy protection solutions for the digital advertising industry, closed US$1.25m seed round of financing.
The round was led by Ascend Vietnam Ventures and AppWorks.
The company intends to use the funds to accelerate product development, focus on user acquisition, and initiate market expansion—with an outlook to launch by Q2 2024. It will roll out Google Analytics plug-ins and Financial Identity features to further empower users and safeguard their information.
Founded in July 2023 and led by Michael Hahn (CEO), BlokID is a next-generation developer of privacy protection solutions for the digital advertising industry, leveraging blockchain technology to bring an independent, immutable source of truth to digital advertising. By utilizing BlokID, advertisers are able to verify ads, conduct attribution audits, and guarantee privacy with bonded privacy insurance through one click campaigns integrated with Google, Facebook, DV360, Xander, and The Trade Desk.
Recognizing the trust and privacy issues that brands and agencies face in digital advertising, BlokID solves three key problems—Ad Attribution: allowing clients to verify attribution of ad conversion and detect variances against data reported; Privacy Insurance: utilizing blockchain timestamping to immediately notify clients of any third party access of information; and GA4 Transparency: moving to GA4 away from Universal Analytics to offer event transparency to all Google Analytics users for free.
FinSMEs
31/01/2024