Attune Raises $2.225M in Seed Funding


Attune, formerly known as Lendsmart, a NYC-based provider of an engagement banking platform, closed a seed funding round, raising $2.225m.

The round was led by Tribeca Early Stage Partners, with participation from CastleCreek Launchpad, ICBA, and Mike Roffler.

The company intends to use the funds to accelerate growth, to expand its team across sales, marketing, and technology.

Founded in 2020 by CEO AK Patel, Attune equips financial institutions with an Engagement Banking Platform to improve every step of their customer’s financial journey. The platform attracts banks and credit unions through digital tools, enhancing operational efficiencies and increasing conversions with new revenue channels.

Attune’s suite of products includes:

  • Digital Lending: Streamlining the lending process with real-time underwriting.
  • Digital Onboarding: Transforming customer onboarding for accounts and credit cards.
  • Upsell & Cross Sell: Personalized product and service recommendations.
  • Digital Insurance: Offering automated underwriting and personalized product recommendations.
  • Digital Connect: Enabling marketing teams to engage and convert customers in real time.
  • Digital Support: Empowering customer service teams to increase sales opportunities and deliver exceptional experiences.

The system integrates with current banking systems to enhance operations and customer service and drive new revenue growth.