Jiant, a Los Angeles, ready-to-drink alcohol brand for modern consumers, closed a $6m Series A capital raise.
The round was led by Natureza Growth Partners qith participation from G5 Capital, Sage Venture Partners, AIR Ventures, Semillero Partners, Brown Angel Group, Freedom Trail Capital and Michael Silverstein, former global leader of the Boston Consulting Group’s global consumer practice and NYT Best-selling author of Trading Up.
The funds will bolster production capabilities, drive deeper distribution, support new sales channels, and accelerate the expansion of Jiant’s hard tea line.
Founded in 2019 by friends Larry Haertel Jr. and Aaron Telch, Jiant is a ready-to-drink alcohol brand renowned for its hard tea, kombucha, and cocktail-inspired drinks crafted with fresh-brewed tea, real fruit, and botanicals.
Jiant is available in the U.S. via a network of top-tier distributors and retail partners such as Whole Foods, Trader Joe’s, Target, Kroger, Albertsons, Total Wine & More, HEB, Erewhon and Sprouts.
FinSMEs
11/12/2023