Accenture has entered into an agreement to acquire management consultancy Vocatus, a Munich, Germany-based firm that uses behavioral economics modeling to develop pricing strategies and sales concepts for business-to-business and business-to-consumer models.
The terms of the acquisition – which is subject to customary closing conditions – were not disclosed.
With the acquisition of Vocatus, Accenture expands its offerings for clients in Europe with greater modeling capabilities for identifying price levels and sales optimization, differentiating from competitors and communicating with customers—using behavioral economics effects to predict decision-making and align incentive systems.
Vocatus and its more than 50 experts will join Accenture’s Corporate Strategy, Growth and Pricing division.
Vocatus developed a proprietary, comprehensive method in-house, called GRIPS, to identify purchasing behavior and buyer types for specific markets. The method has been verified in over 500 qualitative and quantitative studies for clients across 30 countries since 2008. For nearly 25 years, the company has been supporting businesses in sectors like financial services, media and telecommunications.
FinSMEs
20/12/2023