etaily, a Manilla, Philippines-based provider of a commerce enablement platform for brands, raised $17.8M series A funding.
The round was led by SKS Capital and Singapore’s Pavilion Capital. Other investors included SBI ICCP Fund, Kaya Founders, Magsaysay Family, Chan family, Foxmont Capital and JGDEV.
The company intends to use the funds to expand its presence in SEA, and the brand portfolio including own brands and licenses of international lifestyle brands, and enhance its distribution platform for brands. In addition, further investments will be made into its proprietary technology stack including its operating system, data analytics and AI platform etaily clarity.
Founded in 2020 by CEO Alexander Friedhoff, etaily provides a commerce enablement platform powering global brands in Southeast Asia. In addition to building its own brands, the company provides an end-to-end direct-to-consumer e-commerce solution for global consumer brands. This ecosystem spans the entire customer journey, from development of lifestyle products through inhouse branding capabilities to delivery to a local and regional customer base from etaily’s asset light warehouse network.
Today, etaily has served more than 50 global consumer brands and processed over 10M orders on platforms such Lazada, Shopee and direct-to-consumer brand.com online stores. Gross sales at etaily in 2023 have tripled and are on track to reach $100M over the coming years. Its portfolio of exclusive brands currently comprises Levi’s, Crocs, Skechers and Reckitt, bringing its total brand count to more than 50, managed on +200 storefronts. Its own brands range from categories such as pets supplements, health, personal care and food and beverage.
FinSMEs
14/11/2023