SuperOrdinary, a Shanghai, New York City, and Los Angeles-based global brand accelerator and expert in establishing and scaling brands in international and domestic channels, closed a $58M Series B funding.
The round, which brought the valuation to over $800M, included participation from Manzanita, Puig, Demira Gate, Upper90, and Julian Reis.
The company intends to use the proceeds to invest further in global live streaming capabilities, Amazon account management and brand protection services, and its creator monetization platform to bolster its ability to connect brands, consumers and creators around the world.
Led by Founder & CEO Julian Reis, SuperOrdinary is a global growth partner and marketplace expert connecting brands, creators, and consumers everywhere. Its worldwide team of e-commerce and marketplace experts help brands establish influence, scale global sales channels, and connect with creators and consumers throughout the world. The company facilitates sustainable global expansion for consumer brands including Farmacy, OLAPLEX, Sabon, NuFace, Biossance and many more.
In 2022, SuperOrdinary announced their acquisition of FanFix which will streamline relationships between content creators and brands globally. The Series B investment comes at a period of 30% annual revenue growth, driven by significant expansion in the US, continued investment in marketing and branding capabilities in Asia, and the growth of its engineering team which has tripled in size throughout the last year. Additionally, SuperOrdinary is rapidly growing its creator economy business, which has grown 12x since last year following the acquisition of Fanfix. Next year, the company expects to grow by more than 40% and reach $350M in revenue, bringing the company to profitability.
FinSMEs
05/10/2023