Society Brands Raises Additional $25M in Equity Funding

Society Brands

Society Brands, a Canton, OH-based tech-enabled consumer products company, raised additional $25M in equity funding having most recently secured $11m in a funding round led by Gullane Capital.

Additional backers included Callais Capital, and North Coast Ventures.

The company intends to use the funds to continue acquiring e-commerce native brands in a targeted and strategic manner, further the build out of their operating team and infrastructure and provide financial strength to its balance sheet.

Led by CEO Michael Sirpilla, Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on their own DTC sites and platforms like Amazon, Walmart, and others. It was built to provide entrepreneurs with liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands’ platform.

Society Brands owns and operates seven distinct brands including Capsule Supplies, Barnesmith, Power Theory, and Wolf Tactical, to name a few. Additional brands are currently in the acquisition pipeline.

FinSMEs

17/10/2023