PopUp Bagels, a NYC-based viral bagel startup, closed an $8m capital raise.
The round was led by Stripes, a NYC-based growth equity firm which has funded such iconic brands as Levain Bakery and Erewhon Organic Grocer. Investors in the previous round including Darren Rovell’s Tastemaker Capital and Habitat Partners, the investment arm of Red Antler, also returned to coinvest.
The company intends to use the funds to expand its executive team.
Launched in the pandemic in 2020 out of the home kitchen of Adam Goldberg in Westport, Conn., PopUp Bagels offers a bagel people can order online days in advance and pick up at specified times and locations. Buyers choose 3, 6 or 12 fresh from the oven bagels and are encouraged to grip, rip and dip them into artisan schmears, like Utz Cheese Ball Cream Cheese or Bowery Farms Basil Pesto Butter, with flavors and brand collaborations changing weekly.
FinSMEs
26/10/2023