Cruz, a Santa Cruz, CA-based consumer technology company that creates products that are built to last, received an investment from some tech veterans.
Backers included former Apple executive Jony Ive, retired Apple Vice President Nick Forlenza, and former eBay CEO Devin Wenig.
The amount of the deal was not disclosed.
Co-founded by Matthew Moore, and Dakota Adams, Cruz Cruz builds products that enhance everyday life.
The investment will go toward building a deeper inventory of Cruz’s debut product, BlenderCap, as well as bringing a series of new products to market that are slated to roll out in the coming year.
BlenderCap is a high-powered cordless blender that combines a vacuum-insulated bottle, providing a convenient way for consumers to make shakes, smoothies, frozen drinks or blended coffee while maintaining its temperature all day. The product, launched at CES 2023, uses lithium-ion battery technology to blend a week’s worth of beverages on a single charge. Cruz is designed to fit most wide-mouth bottles, including HydroFlask and ThermoFlask.
BlenderCap is available to purchase for $129 at www.BlenderCap.com, and for a limited time shoppers can score a free 34 oz. clear bottle with purchase.
FinSMEs
03/10/2023