Ascendant Receives Funding from Decathlon Capital Partners

Ascendant, a Logan, UT-based consumer brand management company, received a revenue-based financing package from Decathlon Capital Partners.

The amount of the deal was not disclosed.

The company intends to use the funds to grow the revenue of its five portfolio brands and expand through further acquisitions.

Led by JL Needham, Ascendant is a consumer brand management company with expertise in repositioning and building a legacy consumer product business. Its portfolio include Alvin, Choose Friendship, Promptly Journals and Vaporeze.

Ascendant acquires brands with a history of product innovation and wholesale-centered revenue and repositions them for growth in ecommerce channels. Brand owners can partner with Ascendant by entering into an investment and operating partnership with the company or through an acquisition.

FinSMEs

27/10/2023