The Bettering Company Raises $6.7M in Funding

The Bettering Company
Glossy Foil Candy Bar Packet Branding Packaging Mockup

The Bettering Company, a Chicago, IL-based luxury cannabis edibles brand, raised $6.7M in funding.

The round brought the total amount to $11M. The backers were not disclosed.

The company intends to use the funds to complete construction of its new Rockford, Illinois-based facility with its commercial kitchen and to continue to build its management team by recruiting candidates in sales, marketing and food production. 

Founded by Mark Cozzi and Drake Nickell, The Bettering Company is a socially responsible cannabis edibles brand, offering vegan and gluten-free edibles. Its mission is to craft infused cannabis edibles that prioritize health and wellness, using minimal ingredients, for health-conscious consumers who value taste and quality. The Bettering Company’s gummies are developed from chef-crafted recipes, which are all vegan and gluten-free, designed for consumers who appreciate the care and craft put into what they are buying. Its pouches are made with 35% post-recycled material and each gummy is individually wrapped for functionality, Its fresh marketing and environmentally responsible packaging is as minimal as the amount of ingredients used. 

The company closed its initial capital raise in Q2 of 2022, with individual investors including Peter Rahal, co-founder of RXBAR. They will launch sales of its branded THC-infused gummies in fall 2023 in dispensaries across Illinois.

FinSMEs

12/09/2023