Pyrenee, a Japanese company advancing safe driving assistance devices, received an investment from Toyoda Gosei (TOKYO:7282).
The amount of the investment – made in September 2023, through Toyoda Gosei’s Corporate Venture Capital Dept., an internal organization dedicated to these investments – was not disclosed.
The company intends to use the funds to expand operations and its business reach.
Pyrenee has developed Pyrenee Drive, a retrofit device that assists the cognitive aspect of safe driving. It captures things around the vehicle that drivers fail to notice, which is the cause of traffic accidents in about 70% of cases. The device is mounted on the automobile dashboard or elsewhere in the vehicle, and detects pedestrians and other automobiles and predicts their movement with AI. When it determines that there is a risk of collision, it notifies the driver by voice, thereby contributing to a decrease in accidents.
FinSMEs
26/09/2023