Katalys, a San Diego, CA-based provider of a commerce media platform, raised $5.4M in Seed funding.
The round saw participation from KEY Investment Partners, WGD Capital and GreenAxs Capital.
The company intends to use the funds to build out additional product features and to support its expansion efforts through sales and marketing initiatives to reach the commerce publishing and affiliate marketing industries.
Katalys is a commerce media platform that resides at the intersection of performance marketing, technology, content and commerce. By merging embedded commerce technology with cookieless attribution and a deterministic identity graph, the system is empowering its partners to strengthen and expand relationships and drive revenue on all sides of the performance marketing ecosystem. For large media companies and digital publishers, the company provides an embedded commerce technology proven to boost performance revenue. For e-commerce brands and retailers, the platform delivers scalable product discovery and customer acquisition.
FinSMEs
22/09/2023