Habitus Associates Co., LTD., the Seoul, South Korea-based entity behind the online art platform ‘Artue‘, raised 4 billion won (approx. USD3.01M) in Seed funding.
The round was led by SoftBank Ventures Asia with several angel investors also taking part.
The company intends to use the funds to further develop and hone its offerings, boost its technical capabilities, and expand its reach. Strategic talent acquisition and international artist promotion are also on the agenda, along with securing additional intellectual properties to diversify Artue’s portfolio.
Led by Bo Young Song, powered by Habitus Associates Co., provides Artue, a platform that gives emerging artists market entry opportunities and collectors reducing purchasing barriers.
A meanungful feature of Artue is its digital twin technology, enabling a virtual experience that mirrors physical art spaces. With the integration of online transactional capabilities, the system is also enhancing its digital Catalogue Raisonné service and introducing resale functionalities.
The team at Habitus Associates Co., LTD. comprises industry veterans from influential corporations like Naver, Kakao, Credit-Suisse, LG, Hyundai Motor Group, Kukje Gallery, and Korea Arts Management Service. The advisory board includes Eugene Whang, with two decades at Apple; Alan Lau, previously of Tencent and now with Animoca Brands; Changwook Kim of Naver; and Federico Tan, a communications specialist with clients including Sacai and Takashi Murakami.
FinSMEs
19/09/2023