TradePending, a Chapel Hill, NC-based provider of a sales enablement and consumer experience software platform for car dealerships, acquired Snapcell, a SaaS automotive video marketing platform that helps car dealerships build trust and improve customer engagement through personalized video solutions.
The amount of the deal was not disclosed.
With the acquisition, TradePending will expand its offerings with a video engagement tool to personalize car dealership interactions.
Led by Brent Williams, CEO and Founder, Snapcell provides a dynamic suite of visual solutions to automotive dealers worldwide to deliver a more efficient and effective purchase experience to their customers. Its communications platform offers a set of products to boost user engagement and support dealerships’ sales, service and BDC departments. It was founded in the U.K. in 2016, with U.S. headquarters in Tampa, FL.
Led by CEO Brice Englert, TradePending provides a platform that includes integrated solutions for trade-in valuations and offers, monthly payment calculators, personalized video communications, creative inventory merchandising, and detailed vehicle reports. The TradePending API offers industry partners proprietary market data to power their own products and services.
TradePending is backed by Capstreet, a Houston-based lower middle market private equity firm.
FinSMEs
17/08/2023