Princeton Equity Group Closes Fund II, at $575M

Princeton Equity Group, LLC, a Princeton, NJ- and Dallas, TX-based private equity firm focused on control investments in franchisor and multi-unit companies, closed its Princeton Equity Partners II, L.P. at $575m. 

Raised over a period of approximately five months, the fund was oversubscribed with commitments from U.S. and non-U.S. investors, including endowments, foundations, fund of funds, sovereign wealth funds, family offices, insurance companies, and asset managers. Princeton’s first fund has $352m in total commitments and held its final close in June of 2021. 

Led by Co-founders and Managing Partners, Jim Waskovich and Doug Kennealey, Princeton seeks partnerships with founders and management teams of leading franchisor and multi-unit companies across a variety of end markets.