Homely, a London, UK-based free-to-access digital platform which aims to create a fairer property market for homebuyers and renters, received its first strategic pre-seed investment, at a valuation in the double-digit millions, from UST, a digital transformation solutions company.
The amount of the deal was not disclosed.
The funding will help the company complete the development of its tech platform and launch its innovative proposition to the market, including activating a number of partnerships with established and trusted brands.
Founded in 2021 and led by Lewis Scott, CEO, Homely harnesses technology and partnerships to support people’s homeownership journey by improving their financial position and connecting them to tailored guidance, support, and products. The company partners with landlords, renters, and financial institutions to increase transparency and accountability during the rental and buying process, as well as providing incentives and rewards through its brand partners.
Homely’s launch proposition includes a new way of buying property that allows immediate access to the housing ladder via Homely Flexible Ownership products which connect prospective homeowners to flexible, institutional, capital.
The digital platform will be live and available for consumers to access by the end of 2023.
FinSMEs
11/08/2023