Aditude, a New York-based provider of an ad operations technology solution for online publishers, raised $15M in Series A funding.
Volition Capital made the investment.
The company intends to use the funds to solidify its tech position in the expected $835B annual global digital ad market and develop new products and services.
Led by CEO Jared Siegal, Aditude provides a proprietary cloud-based header bidding tech stack for publishers to operate and monetize display and video ads efficiently. Its solutions include a cloud wrapper solution, page layout creation tool, customizable video player for video ads, and cloud hosting to increase ad and page speed. The company prioritizes publisher success with ad support on top of its technology. Its team of experts can help with SSP optimizations and onboarding, prebid solutions set up and management, direct campaign set up and management, and full site audits.
The investment follows 478% growth in 2021 and 650% growth in 2022 over a three year span.
FinSMEs
28/08/2023