memoryBlue, LLC, a Tysons, VA-based sales development consulting firm, acquired Operatix, Ltd. and Operatix, Inc. (together, “Operatix”), a sales acceleration services provider for B2B technology companies headquartered in London, UK, with additional offices in the US and Singapore.
The amount of the deal was not disclosed.
The strategic merger unifies two market leaders in the outsourced sales development industry in order to provide a global solution to customers and further support professional growth and career opportunities for employees. Aurelien Mottier and Robert Westell, Operatix’s co-founder and CEO and COO, respectively, will be assuming meaningful leadership roles within the combined company alongside memoryBlue’s existing management team, led by Chris Corcoran and Marc Gonyea, both Managing Partners and co-founders.
Operatix provides outsourced sales development services to high-growth technology companies. Its sales professionals work alongside customers’ internal sales teams and focus on pipeline generation. Using a tailored, collaborative, and multi-touch approach that leverages the latest sales technology, they identify, contact, and qualify prospective customers in order to help generate qualified leads and increase sales. Operatix also offers channel acceleration services and an outsourced marketing solution to help drive qualified new business leads for clients.
Immediately following close, the priority of the business will be to implement an integration plan that enhances the quality of service and provides service expansion opportunities for clients, while also delivering enhanced professional opportunities for employees given the growth of the combined global footprint.
memoryBlue is a portfolio company of Avesi Partners, a private equity firm with $880 million of equity capital under management.
Founded in 2002, memoryBlue is a sales development consulting firm that specializes in helping technology companies accelerate new business growth. In addition to providing outsourced sales development, the company also has a direct hire offering that places candidates directly into technology sales roles and a sales training service called Academy. memoryBlue also has additional offices in Boston, Austin, Silicon Valley, Denver, and Seattle.
FinSMEs
27/07/2023