iSOCRATES, a St. Petersburg, FL-based MADTech (MarketingTech, AdvertisingTech, and DataTech) company, acquired SIGMA Data Insights, a New York-based provider of membership industry data and analytics transformation solutions.
The amount of the deal was not disclosed.
The acquisition of SIGMA fits into iSOCRATES’s strategy to build both organically and inorganically a MADTech product and services provider. Combined, Sigma and iSOCRATES (the successor company name) offers 50 full-time, certified data and analytics professionals as well as 100+ specialized software and data engineers, and media and marketing platform specialists.
SIGMA Data Insights delivers analytics, strategy, and marketing technology solutions to power customer retention, growth and acquisition. CEO and principal owner Stefan Willimann will be joining iSOCRATES as a partner and Practice Lead.
iSOCRATES advises on, builds, manages, and owns mission-critical Marketing, Advertising and Data platforms, technologies and processes serving publishers, marketers, agencies and enablers. It has two lines of business: Products (MADTechBITM) and Services (Consulting: Strategy and Operations; Managed Services). The company is headquartered in St. Petersburg, Florida, U.S.A. with its global delivery center in Mysuru, Karnataka, India.
FinSMEs
26/07/2023