Appcast, a Lebanon, NH-based provider of programmatic recruitment advertising technology and services, acquired Bayard Advertising, a New York-based company which specializes in the recruitment marketing space.
The amount of the deal was not disclosed.
This strategic acquisition combines Appcast’s programmatic technology with Bayard’s service recruitment marketing capabilities, expanding Appcast’s offerings to optimize companies’ entire recruitment marketing processes. The combined company will serve more than 2,000 customers with hiring needs across the U.S. and 10 major international markets. Bayard’s people and operations will be fully integrated into Appcast by the end of 2023.
Since 1923, Bayard partners with employers across industries to engage and acquire the qualified and diverse candidates. It helps companies achieve their hiring goals through cost-effective methods that deliver high ROI. Bayard’s adaptable solutions are based on aggregated industry best practices and innumerable case studies.
Led by Chris Forman, Founder and CEO, Appcast specializes in programmatic recruitment advertising technology and services. Its technology and services manage job advertising annually for enterprise clients across industries. With offices throughout the U.S. and Europe, Appcast is part of the Stepstone Group, a digital recruitment platform that helps people find the right job.
FinSMEs
11/07/2023