A—B, a NYC-based full-service strategic insights company helping brands, leaders, and progressive causes build and design campaigns, announced its acquisition of Avalanche Insights, a polling and civic research firm which specializes in innovative research methods that deliver sharp, nuanced insights with speed and scale.
The acquisition will expand A-B’s capabilities by offering an enhanced research and data engine to provide clients with a competitive edge to reach people of color in today’s fast-paced market and evolving political landscape. Avalanche Insights will join the current A—B research team, led by Head of Research Sian Lewis, a data scientist with expertise in building research-backed narrative strategies.
A—B will leverage Avalanche Insights’ proprietary research approach and methodology — which leverage cognitive behavioral science — to partner with brands, progressive causes, and organizations in developing evidence-based campaign strategies, advertising, and messaging to mobilize target audiences, including 2024 election cycle voters.
Founded in 2018 by Andre Banks, CEO, A—B is a strategic insights company helping brands, leaders, and progressive causes build deep connections with diverse audiences. Using proprietary research models to tap into social, political, and cultural identities, they help clients bring communities of color into higher resolution. The firm has developed campaigns for film studio A24, civil rights organization Legal Defense Fund, progressive political group Working Families Party, and social justice philanthropic organization Ford Foundation.
The hybrid company with anchor offices in New York, Washington, D.C., and Toronto, and its team of strategists, campaigners, brand builders, and designers will now expand to 60 employees and offer end-to-end services, including research, strategy, and creative.
FinSMEs
27/07/2023