Upp. raises $10M in Seed Funding

Upp.

Upp., a London, UK-based technology company that uses artificial intelligence and machine learning to help retailers sell online, has raised $10 million in Seed funding.

The round was led by Bonfire Ventures.

The company intends to use the funds to continue building the team, accelerate the growth of its sales and marketing function, expand geographically and launch new automation solutions for retailers.

Co-founded by Ben White and Drew Smith, Upp. is a startup that uses artificial intelligence and machine learning to automate online marketing for retailers. Its platform helps retailers optimise ad spend, improve product discovery and increase sales.

The company’s platform, available in the United Kingdom, Europe and the United States, is currently used by retailers including Charles Tyrwhitt, Onbuy, Roman Originals and Nkuku.

FinSMEs

27/06/2023