MVP Index, an Austin, TX-based provider of a sponsorship measurement and valuation platform, raised $20M in funding.
The round was led by Verance Capital, with participation from Align Capital, and a roster of existing investors that includes current and former professional athletes, ownership groups and front office executives.
The company intends to use the funds to accelerate the growth of its product suite.
Led by CEO Brian Foley, MVP is a provider of an omnichannel sponsorship measurement and valuation platform across Sports and Entertainment. The company’s technology and methodology have gained widespread recognition for accurately measuring and valuing sponsored assets across broadcast, streaming, social media, audio, and experiential activations. In 2022, the company developed, launched, and patented its own computer vision technology, purpose-built to track and measure at the asset level.
Their roster of partners includes Fortune 500 brands such as Amazon, Apple/Beats by Dre, Ally Financial, and Ford, as well as leagues and properties like the NHL, PGA TOUR, Dallas Cowboys, and Fenway Sports Group.
FinSMEs
26/06/2023