ICR, a strategic communications and advisory firm, acquired Bullfrog + Baum, a New York City based consumer communications agency specializing in hospitality, lifestyle, travel and consumer marketing.
The amount of the deal was not disclosed.
Building on the growth of ICR’s consumer lifestyle practice, which currently operates in the health and wellness, restaurant and retail sectors, the acquisition of Bullfrog + Baum will add strategic and creative depth, additional tactical service offerings and vertical expertise. ICR intends to combine Bullfrog + Baum with its existing consumer lifestyle public relations team and its branding and creative team, forming a new and separately-branded group offering a full suite of integrated services.
The new group will offer a spectrum of public relations and creative services across the consumer lifestyle space, including targeted communications strategies and executions, influencer marketing and social media campaigns, creative and digital branding, event planning and production, integration and partnership solutions, philanthropic and corporate social responsibility program development and more. With a combined team consisting of approximately 60 professionals led by Baum and Seth Grugle, partner at ICR, the practice will serve a world class client roster, across a broad spectrum of consumer facing industries.
ICR intends to announce the new brand in the coming months.
Founded in 2000 by Jennifer Baum, CEO, Bullfrog + Baum is a hospitality agency that offers global capabilities across consumer, lifestyle, travel and hospitality sectors for key clients including Singapore Tourism Board, Thompson Hospitality Group, Mandarin Oriental Hotel Group, Black Tap Craft Burgers & Beer, Chef Bobby Flay and Chef Laurent Tourondel.
Established in 1998 and led by Tom Ryan, CEO, ICR partners with its clients to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to approximately 1,000 clients across more than 20 industry groups. ICR’s healthcare practice operates under the Westwicke brand. Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore and Beijing.
FinSMEs
06/06/2023