Scriptic, formerly known as ElectricNoir, a London, UK-based studio developing a dynamic catalogue of interactive phone-first shows, raised $5.7M in second close of Seed funding.
The round, which brought the total amount to $8.2M, was led by BITKRAFT Ventures with participation from Tower 26 and the Amazon Alexa Fund, as well as additional and returning investors. Malte Barth, Founding General Partner at BITKRAFT Ventures, will join Scriptic’s board as part of the investment.
The company intends to use the funds to develop and expand Scriptic’s content pipeline, onboard a community of external writers to its AI-led creator service to build, share, and monetise their own stories, and expand its team over the next year, looking to fill new roles in tech, production, marketing, creative and design.
Founded by Nihal Tharoor (CEO) and Benedict Tatham, Scriptic is a studio developing phone-first shows. Through collaborations between human writers and generative AI, the company is at the intersection of film and games, putting audiences in control of the action. It leverages generative AI tools in a production capacity, having first used ChatGPT and DALL-E in 2021 to help with content production.
The company has also launched a number of episodic and short-form titles across a range of genres through its proprietary app, which has reached 1.5 million organic installs across Apple and Android to date.
The content produced by the studio is a use case for generative AI in story media – combining text, images, video, and audio – into one interactive experience. The studio’s Dark Mode horror anthology, launched in January, leverages AI for content production and also used it as a creative tool.
FinSMEs
29/06/2023