Capillary Technologies, a Bengaluru, Karnataka, India-based customer loyalty and engagement technology solutions provider, acquired Tenerity’s Digital Connect Assets.
The amount of the deal was not disclosed.
Through this acquisition, Capillary will strengthen its position in the US and Europe by acquiring a network of rewards ecosystem that Digital Connect enables. Digital Connect will be rebranded to Rewards+ and will be added as the fourth product on the platform alongside Loyalty+, Engage+, and Insights+. With this, the company will offer a full suite of end-to-end intelligent loyalty solutions, inclusive of technology platform, consulting, loyalty program design, analytics, full rewards network, and marketing communications. Digital Connect’s team is based out of the US, UK, and India. With the addition of the Digital Connect team, Capillary will expand its footprint in the US and establish a firm presence in Europe. In the US, the Digital Connect team will join forces with previous acquisitions of Persuade (2021) and Brierley (Apr 2023).
Led by Aneesh Reddy, Founder, and MD, Digital Connect enables companies to engage customers with compelling offers by leveraging artificial intelligence and analytics. Over the last year, the company has developed an extensive rewards network and has made significant inroads in the BFSI/telecom industry with some marquee clients.
Founded in 2012 by Sameer Garde, CEO, Capillary Technologies is an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, the company works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. Capillary has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital and a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia.
FinSMEs
12/06/2023