bitewell, a Denver, CO-based corporate food health benefits provider, raised USD4M in Seed funding.
The round was led by Lake Nona Sports, Health Tech Fund and Refinery Ventures. Participants in the round included Alex Morgan’s Trybe Ventures, Mudita Venture Partners, Harvest Ridge Capital and Bertlesmann’s BDMI, among others.
The company intends to use the funds to strengthen its leadership team with executive hires, nationally scale their sales division, fund research efforts with leading academic institutions, and build out more advanced technology and data infrastructure for the brand.
Co-founded by Samantha Citro Alexander and Chris Fanucchi, bitewell is a healthy food marketplace that works directly with employers to provide food health benefits, reducing insurance premiums and improving health for users. Its FoodHealth Score, which ranges from 0-10 and uses a simple grey/red/yellow/green color system, is incorporated into its massive food marketplace. This Score helps users navigate food shopping with customized health goals in mind. Similar to a credit score for food, every food purchase is scored, and the aggregate Score of all food purchases helps users understand if their diet is net-accretive or net-dilutive to their health.
FinSMEs
22/06/2023