AdvisorCheck, an Englewood Cliffs, NJ-based provider of a platform that helps investors of all asset sizes find, compare, and monitor advisors, raised $1.8M in Seed funding.
The backers were not disclosed.
The company intends to use the funds to further scale its technology development and build features that promote transparency within the personal finance industry.
Led by Leonard Kim, Jenny Minoux, Mk Ko, AdvisorCheck enables investors to find, compare, and monitor their advisor through the life of their relationship. Its tools provide comprehensive data on advisors and their respective institutions.
The Advisor Search will allow users to locate and search for any financial advisor in the United States. The search records will help distinguish whether or not a financial advisor is a fiduciary or if they act more as a traditional broker. Advisor Search can be used to locate financial advisors by inputting their name, city and/or state, or the firm that they work at. The database will also help distinguish whether a financial advisor is an Investment Advisor Representative, Registered Representative, or both.
FinSMEs
26/06/2023