Ōura, the Oulu, Helsinki, San Francisco, and San Diego, CA-based company behind the smart ring that delivers personalized health data, insights, and daily guidance, acquired Proxy, a San Francisco, CA-based provider of a digital identity signal platform.
The transaction is subject to customary closing conditions. The amount of the deal was not disclosed. As part of the acquisition, Proxy’s team, including its founders, will join ŌURA as full-time employees. With the deal, Ōura will accelerate its ability to innovate and expand its smart ring technology, and strengthen its market position.
Led by Denis Mars, CEO, Proxy provides digital identity signal technology, stored on mobile devices, that replaces the multitude of keys, cards, badges, apps, and passwords, and is designed to enhance data privacy in a decentralized world. The company has been in stealth mode, working to advance its biometrically-linked digital technology from mobile phones to wearables.
Led by CEO Tom Hale, and COO Michael Chapp, Ōura is the company behind Oura Ring — the smart ring that delivers personalized health data, insights, and daily guidance. With sleep as its foundation, Oura Membership enhance healthy habits to make wellness and recovery a daily practice. For organizations, Oura For Business connects individual well-being with collective outcomes by making performance measurable, actionable, and attainable.
Over the past year, ŌURA has announced partnerships with Gucci, Strava, Natural Cycles, and Therabody, and now Best Buy. In 2022, the company launched Oura Gen3 Horizon and announced a capital raise at a $2.55 billion valuation.
FinSMEs
10/05/2023