OneMagnify, a global leader in marketing and data-driven solutions backed by Crestview Partners, announced its strategic acquisition of RXA, an Ann Arbor, MI-based data analytics and artificial intelligence (AI) company.
Financial details were not disclosed.
The integration of OneMagnify and RXA’s combined capabilities will enhance existing service offerings, drive innovation, and provide exceptional value to clients. RXA employees, including the leadership team, will join OneMagnify’s existing teams and work collaboratively to provide comprehensive client support.
Founded in 2016 and led by Jason Harper, CEO, RXA is a provider of business data analytics and AI solutions, employing machine learning, advanced algorithms, and generative AI to enable its clients to make better decisions. Its advanced technology and skilled team are poised to augment OneMagnify’s analytics and insights capabilities, accelerate its growth, and expand its market opportunity.
Founded in 1967 and led by Mark Petroff, CEO, OneMagnify is a provider of data-driven and integrated marketing, analytics and technology solutions to blue-chip clients across a diverse set of industrial and consumer end-markets. The company partners with clients to design, implement and manage marketing and communications strategies, leveraging analytical and predictive data models that provide value-added customer insights to develop individually targeted marketing efforts that drive higher levels of sales conversion. Within its comprehensive offering, OneMagnify’s team of data scientists leverage advanced algorithms and predictive modeling to transform data and unlock competitive insights, radically improving client decision-making at scale. The offices are located in Detroit, MI; Wilmington, DE; Charlotte, NC; Shanghai, China; Cologne, Germany, and Chennai, India.
Originally OneMagnify has evolved to become a full-service, global marketing company that combines compelling brand communications with technology solutions and actionable analytics to deliver measurable results. Through creativity and problem solving, our team powers business performance with actionable analytics and data; compelling marketing communications through brand strategy; and technology solutions. Applied individually—or fully integrated for greater impact—these three core services can amplify clients’ businesses, deliver real-time results, and separate them from competitors.
FinSMEs
11/05/2023