Entravision (NYSE: EVC), a Santa Monica, CA-based advertising solutions, media and technology company, acquired BCNMonetize, a Barcelona, Spain-based mobile app marketing solutions company.
The amount of the deal was not disclosed.
With the acquisition, Entravision will expand its service offerings in Europe and Middle East while adding a team of industry specialists within the e-commerce, entertainment and gaming sectors. BCNMonetize’s highly complementary product offering will be fully integrated into Entravision’s existing mobile growth solutions business, a key focus area within its Digital segment. All BCNMonetize employees will remain with the business.
Led by CEO Emre Atalay, BCNMonetize provides mobile user acquisition, retention strategies and customer engagement solutions within the mobile app market. Its performance-based solutions are used by brands around the world, with over 100 clients in verticals including e-commerce, entertainment and gaming.
Led by Chris Young, Interim CEO & CFO, Entravision is a global advertising solutions, media and technology company, which, provides a suite of end-to-end advertising services in 40 countries. In the U.S., Entravision maintains a diversified portfolio of television and radio stations that target Hispanic audiences and complement its digital services. Over the past three decades, the company has strategically evolved into a digital first firm, expertly connecting brands to consumers in the U.S., Latin America, Europe, Asia and Africa.
The company partners with Meta, Twitter, TikTok and Spotify.
FinSMEs
23/05/2023