Datasembly, a Tyson, VA-based provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, raised $16M in Series B funding.
The round was led by Noro-Moseley Partners with participation from Grotech Ventures, Topmark Partners and Staley Capital.
The company intends to use the funds to scale in a capital-efficient manner, bringing new tools to the market quickly.
Led by CEO Ben Reich, Datasembly empowers brands and retailers to make data-driven decisions about prices and promotions in real time. The company collects local and real-time data from retail, grocery and QSR locations across North America. Its web app leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money and improve efficiencies.
Recently, Datasembly announced a Product Matching service that offers a large base of the highest-quality product matches, providing instant clarity into the competitive product landscape while solving a notoriously difficult challenge to keep product matching collections fresh through a first-ever, proprietary, match maintenance engine. The company’s pricing, promotion, and assortment information for both online and brick and mortar retailers, provide clients with insight and competitive information for real-time product transparency.
FinSMEs
23/05/2023