Bond, a Toronto, Canada-based customer experience, loyalty, and growth firm, received a strategic investment from Mountaingate Capital.
The amount of the deal was not disclosed.
The investment will enable the company to further expand both its reach and offerings.
Led by CEO Bob Macdonald, Bond generates growth for clients by creating relationships between people and brands based on intelligent connections and engaging experiences. Guided by insights from advanced research and practical commercial application through the Bond Behavioral Institute and enabled by technology through its proprietary cloud Synapze platform, Bond serves clients across sectors as diverse as retail, mobility, healthcare, and financial services globally with customer experience and loyalty solutions—enabling brands, customers, employees, partners, and the communities they serve to experience the benefits of growth.
Bond recently broadened operations in Europe; unveiled a new personalization platform – Synapze XI™ – and launched BondX, a full-service agency offering, led by Kirk Drummond, co-founder of Drumroll which Bond acquired in 2022.
Last month, Bond veteran and client leader Morana Bakula was appointed president, the first woman to hold the senior post.
Headquartered in Toronto, the company has more than 800 people and eight offices across North America and Europe.
FinSMEs
10/05/2023