BlackCurve Raises £750K in Funding


BlackCurve, a London, UK-based provider of a platform that enables online retailers to make smarter pricing decisions, raised £750K in funding.

The round, which brought total raised to £3.7M, was led by Nauta Capital and ACF.

The company intends to use the funds to expand in its core online markets, as well as further driving down its cost of sale.

Founded in 2017 by Philip Huthwaite, BlackCurve provides a technology platform for retailers to evaluate and optimise their product pricing decisions. The platform enables customers to set rules that automatically change prices in reaction to competitor behaviour, similar to the advanced pricing systems used by the likes of Amazon.

The global customer base includes players from industries such as electrical goods, fashion and shipping.